Decode any cosmetic ingredient list in minutes with Lexie, the Cosmetic Label Decoder.

You've probably looked at an INCI list on a cosmetic bottle and thought:
"I recognise a few ingredients... but I'm not totally sure what some of them are doing."

Lexie helps you change that. She's a FormuLab Assistant I trained to walk you through what's actually inside a cosmetic product and explain each ingredient, what it does, and why it might have been included.

She shows you how ingredients are grouped by function, so instead of a random list, you see the structure.
She won't teach you formulation chemistry, but she will show you how to read a label the way a formulator sees it: as functional building blocks, not just names.

If you're learning to formulate, or perhaps tired of feeling lost when you flip a product over, this is where you start.

Click the button below for instant access to Lexie.

(Lexie lives in Chat GPT but works with a free account)