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Where would you like to start?

Pick the option that feels closest to where you are right now.

Learning
I want to learn to formulate properly
You want to understand the science, not just follow recipes. Whether you're just getting started or you've been making things for a while and want a more structured foundation.
Launching 2026 Join the Pro Formulator Path waitlist
Browse spotlight courses — available now Not sure which course fits? Find the right one
Troubleshooting
I have a formula problem I need to fix
Something has separated, the texture is off, or you're not sure your preservation is doing its job. These tools are built to help you diagnose and fix specific formulation issues.
FormuFix — troubleshoot my formula FormuGuard — help me with preservation
Tools and support
I want AI support while I work
Smart Formulator Hub gives you access to specialist AI assistants for ingredient guidance, regulatory questions, fragrance safety, substitution advice, and more — available whenever you need them.
Go to Smart Formulator Hub
Free resources
I want to explore and get inspired
Not ready to commit to a course yet, or just want to get a feel for how I teach? The blog and free community are good places to start — no sign-up required for the blog.
Read Inside The Formulator's Lab Join Lab Notes Society (free)

Course Selectior

Which course is right for you?

Three quick questions to point you in the right direction.

Question 1 of 3
Where are you with formulation right now?
Question 2 of 3
What are you most interested in making?
Question 3 of 3
What matters most to you right now?

"A formula isn't a recipe. A recipe tells you what to do. A formula tells you what's happening."

Free Resource

Not sure what's in a product?

Decode any cosmetic ingredient list in minutes with Lexie, the Cosmetic Label Decoder.

Lexie is a free AI assistant I trained to walk you through INCI lists the way a formulator would.

She'll tell you what each ingredient is, what it's doing in the formula, and how it fits with everything else on the list.

It's a good place to start if you're new to reading labels, and a useful reference if you're already formulating.

To chat with Lexie, you will need a ChatGPT account (a free account works).

About Formulator Hub

Learn to formulate cosmetics from the ground up. Understand your ingredients, build formulas that hold together, and know what to do when something doesn't behave.

Inspiration in your Inbox!

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